Contest Rules and Prizes

TIDY CATS® Campaign to End Cattiness! Contest

OFFICIAL CONTEST RULES
NO PURCHASE OR INTERNET SUBSCRIPTION NECESSARY TO ENTER OR WIN

THE FOLLOWING CONTEST IS INTENDED FOR PLAY IN THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA ONLY AND SHALL BE CONSTRUED AND EVALUATED ACCORDING TO UNITED STATES LAW. DO NOT ENTER THIS CONTEST UNLESS YOU ARE 18 YEARS OF AGE OR OLDER, OWN TWO OR MORE CATS AND ARE A LEGAL RESIDENT OF THE UNITED STATES.

The TIDY CATS® Campaign to End Cattiness! Contest ("Contest") runs from July 23, 2009 to October 9, 2009. The Contest entry period starts at noon Eastern Time (ET) on Thursday, July 23, 2009 and ends at 11:59:59 a.m. ET on Friday, September 11, 2009. Entries posted after 11:59:59 a.m. ET on September 11, 2009 will not be considered. Contest sponsored by Nestlé Purina PetCare Company, Checkerboard Square, St. Louis, MO 63164 ("Sponsor"), and administered by Cone LLC., an independent judging organization.

ELIGIBILITY: Contest offered only in the 50 United States and the District of Columbia to legal residents of the U.S. who own two or more cats and, at the time of entry, are 18 years of age or older. Entrants under the age of majority (21 if a MS resident, 19 if an AL or NE resident, 18 in all other states) must have their parent's or legal guardian's permission to enter. Open to amateur photographers and writers only. Persons who have been paid for a personally-produced photograph or essay are ineligible. Employees of Nestlé Purina PetCare Company, its parent companies, affiliates, subsidiaries, advertising, promotion, public relations and production agencies and their immediate family members and persons living in the same household of each are not eligible to enter. This Contest is subject to all federal, state and local laws and regulations. Void where prohibited or restricted by law.

TERMS OF SUBMISSION: As conditions of entry into this Contest, and by uploading a photo/essay submission, each entrant:

1. WARRANTS AND REPRESENTS THAT THE ENTRANT IS THE OWNER OF THE CATS FEATURED IN THE CONTEST PHOTO/ESSAY SUBMISSION;
2. WARRANTS AND REPRESENTS THAT THE ENTRANT OWNS ALL RIGHTS, WITHOUT LIMITATION, TO THE SUBMISSION THAT HE OR SHE IS SUBMITTING IN THIS CONTEST;
3. ACKNOWLEDGES AND AGREES THAT, IF AN ENTRANT'S SUBMISSION IS SELECTED AS A FINALIST (SEE INITIAL JUDGING BELOW), THE ENTRANT WILL EXECUTE AN AFFIDAVIT OF ELIGIBILITY AND LIABILITY RELEASE, IN WHICH HE/SHE WILL IRREVOCABLY ASSIGN AND TRANSFER TO THE SPONSOR ANY AND ALL RIGHTS, TITLE AND INTEREST IN SUBMISSION, INCLUDING, WITHOUT LIMITATION, ALL COPYRIGHTS, AND WAIVE ALL MORAL RIGHTS IN THAT SUBMISSION. IN THE EVENT A PERSON DEPICTED IN ANY PHOTO IS A MINOR, THE PARENT/LEGAL GUARDIAN OF THAT MINOR IS REQUIRED TO SIGN A PUBLICITY/MODEL RELEASE FOR THE MINOR; AND
4. WARRANTS AND REPRESENTS THAT HIS/HER SUBMISSION IS ORIGINAL TO THE ENTRANT AND HAS BEEN LEGALLY OBTAINED AND CREATED, DOES NOT INFRINGE THE INTELLECTUAL PROPERTY, PRIVACY OR PUBLICITY RIGHTS OR ANY OTHER LEGAL OR MORAL RIGHTS OF ANY THIRD PARTY, OR VIOLATE APPLICABLE LAWS OR REGULATIONS AND HAS NOT BEEN PUBLISHED PREVIOUSLY IN ANY MEDIUM OR ENTERED IN PREVIOUS CONTESTS.
   
   IN THE EVENT AN ENTRANT CANNOT PROVIDE ALL REQUIRED RELEASES, SPONSOR RESERVES THE RIGHT, IN SPONSOR'S SOLE DISCRETION, TO DISQUALIFY THE APPLICABLE SUBMISSION, OR SEEK TO SECURE THE RELEASES AND CLEARANCES FOR SPONSOR'S BENEFIT, OR ALLOW THE APPLICABLE SUBMISSION TO REMAIN.

Entrant agrees to indemnify and hold Sponsor and its affiliates, officers, directors, agents, co-branders or other partners, and any of their employees (collectively, the "Contest Indemnitees"), harmless from any and all claims, damages, expenses, costs (including reasonable attorneys' fees) and liabilities (including settlements), brought or asserted by any third party against any of the Contest Indemnitees due to or arising out of the entrant's submission or the entrant's conduct during and in connection with this Contest, including, but not limited to, trademark, copyright, or other intellectual property rights, right of publicity, right of privacy or defamation.

Entrant agrees to release and indemnify and hold harmless Contest Indemnitees from any and all claims that any commercial, advertising, presentation, Web content or any other material subsequently produced, presented, and/or prepared by or on behalf of Sponsor infringes on the rights of entrant's work as contained in any submission.

HOW TO ENTER: NO PURCHASE OR INTERNET SERVICE SUBSCRIPTION IS NECESSARY TO ENTER OR WIN. Visit the Sponsor's website at www.tidycats.com between noon ET on July 23, 2009 and 11:59:59 a.m.. ET on September 11, 2009 and follow the on-line instructions to enter the Contest. All entries must adhere to the ENTRY REQUIREMENTS specified below.

Limit one entry per person or household; entries must be posted by 11:59:59 a.m. ET on Friday, September 11, 2009. If you submit more than one entry, only the entry that is posted and processed first will be eligible. In the event of a dispute over the identity of an online entrant, the entry will be deemed made by the authorized account holder of the e-mail address at time of entry. The authorized account holder is the natural person who is assigned to the e-mail address by an Internet access provider, on-line service provider, or other organization, or the domain associated with the e-mail address.

All entries become the property of the Sponsor, which retains all rights including, but not limited to, any intellectual property rights, including copyrights, the right to copy, edit, modify, adapt, publish, and/or use or not use any submissions in any way and in all media, throughout the world, without limitation or further consideration. No correspondence about entries will be entered into, nor will photos or essays be acknowledged or returned. If required information is not included, entry will be disqualified.

Sponsor is not responsible for late or incomplete entries. If a problem occurs in the on-line submission process you should receive an "Error" message. However, the responsibility to electronically forward the entry is the entrant's and neither Sponsor nor the Contest administrators shall be responsible for any photo or essay not actually received due to incomplete or improper transmission. Similarly, neither Sponsor nor Contest administrators has any obligation to advise entrant of an incomplete submission.

Sponsor, Cone LLC, and/or other Contest administrators may prohibit you from participation in the Contest if, at their sole discretion, you show a disregard for, or attempt to circumvent these Official Contest Rules, or act: (a) in a manner that affects the administration, security, fairness or proper play or conduct of the Contest in any way; (b) with an intent to annoy, threaten or harass any other entrant or the Sponsor; or (c) in any other disruptive manner.

ENTRY REQUIREMENTS: To enter the Contest, entrants must do each of the following:

• Complete the on-line entry form by providing all required information.
• Describe in 175 words or less, in English, the fulfilled and abundant life entrant shares with their multiple cats.
• Upload two color photos; one featuring the entrant (no other humans) with their multiple cats, and the other showing the room where the entrant most enjoys spending time with their cats (cats and owner may or may not be in the room).

Photos must be in JPEG, PNG or GIF format, in color, with a file size not larger than 4 megabytes (uncompressed).

The cats shown in the entry photos must be owned by the entrant and live in the same household as entrant. Because Nestlé Purina PetCare Company promotes the compassionate care of all pets, photos depicting animals in unsafe conditions or not exemplifying responsible pet ownership, in Sponsor's sole discretion, will not be considered. Photo and essay submission must be the property and original work of the entrant, may not have been previously distributed, may not have won prior awards, and must not infringe on any third-party rights. Photos taken by, or essays written by professional photographers or writers, defined as individuals who earn their primary income as a photographer or writer, will not be accepted or will be disqualified.

No logos or branded products are allowed in photos. Photo/essays submitted for entry failing to observe any of these requirements in the sole judgment of Sponsor and/or Cone LLC will be disqualified.

CONSUMER RATING: All entries that meet the Entry Requirements specified above will be placed on the Sponsor's website at www.tidycats.com and other social media sites where, from Thursday, July 23, 2009 to 11:59:59 a.m. ET on Friday, September 11, 2009, consumers will have an opportunity to rate each one. This rating process is for entertainment purposes only and will have no effect on the determination of winners, which is described below.

INITIAL JUDGING: All photo/essays received within the entry period will be judged by an independent panel of judges based on the following criteria: Appropriateness to the Contest theme – celebrating multiple cat ownership (35%); Creativity and originality of entry (30%); and Quality of the essay and photo – captures the essence of an enriched life with multiple cats (35%). Using these judging criteria, up to ten (10) finalists [“Finalist(s)”] will be selected and those entries, in original or edited form, will be eligible for posting to the Sponsor's website for popular voting.

WINNER NOTIFICATION, AFFIDAVITS AND RELEASES: Each of the Finalists will be notified by e-mail or by overnight mail on or before September 21, 2009 and will be required to execute, and deliver to Sponsor within three (3) days of notification, a signed Affidavit of Eligibility, Publicity Release and Release of Liability. A winner under the age of majority in their home state must have their parent or guardian sign and execute Affidavits and Releases. Except where prohibited by law, submission of a completed Affidavit and Release constitutes permission to use the winner's name, biographical information, likeness, and submitted photos and essay for purposes of advertising and promotion in all media, including on-line worldwide, without limitation or further compensation. Failure to return a completed Affidavit within the prescribed time period will result in disqualification and selection of an alternate Finalist.

Each Finalist who returns a signed affidavit will receive a one year supply of TIDY CATS® brand cat litter as described in PRIZES below.

INTERNET POPULAR VOTE AND GRAND PRIZE WINNER SELECTION: Up to ten (10) Finalist entries selected in INITIAL JUDGING will be posted to the Sponsor's website at www.tidycats.com starting at noon ET on Friday, September 25, 2009. Site visitors will be invited to vote for their favorite entries over a 15-day period by indicating whether they “like” each entry. Limit one vote per Finalist, per person. Cookies must be enabled for voting. All votes must be posted by 11:59:59 a.m. ET on Friday, October 9, 2009. Internet voting will count toward 10% of the total score assigned to each Finalist. The remaining 90% of the total score will be assigned by a campaign spokesperson based on the criteria described in INITIAL JUDGING above. The photo/essay submission receiving the highest combined scores will be named the Grand Prize winner.

PRIZES: One (1) Grand Prize and ten (10) Finalist Prizes will be awarded:

Grand Prize: The Grand Prize winner will receive $5,000 and will be featured, along with his/her cats, in a TIDY CATS® Cribs Webisode (“Webisode”) that will appear on the TIDY CATS website and other social networking sites. The Webisode will be filmed at the Grand Prize winner's home on a mutually agreeable date in 2009. The Sponsor, in its sole discretion, will determine which of the Grand Prize winner's cats will appear in the Webisode. The estimated total value of the Grand Prize is $5,000.

Finalists: Each Finalist will receive a one year supply of Purina TIDY CATS® Scoop® brand cat litter delivered in the form of twelve (12) manufacturer's coupons, each good for one package, any size, any variety (maximum retail value up to $13.99 each) (total retail value up to $167.88).

There is a limit of one Finalist prize per person or household. Prizes are not transferable or assignable. There will be no substitution or exchange of any prize except at the sole discretion of the Sponsor. Should any component of a prize be unavailable, for any reason, the Sponsor reserves the right to substitute a prize or prize component of equal or greater value. All applicable taxes and expenses related to the acceptance and use of a prize, including sales tax, are the sole responsibility of the winners.

GRAND PRIZE WINNER NOTIFICATION/RELEASE: The Grand Prize winner will be notified by phone, e-mail or overnight mail on or before October 16, 2009. The Grand Prize winner will be required to sign, notarize, and deliver to Sponsor a Release of Liability. Failure to supply such documentation within the prescribed 3-day time period may result in disqualification and selection of an alternate Grand Prize winner.

GENERAL CONDITIONS: By entering, participants (or, if under the age of majority in their state of residence, their parents or legal guardians) agree: (a) to be bound by these Official Contest Rules and the decisions of the Sponsor, Cone LLC, and/or other Contest administrators which shall be final and binding, and (b) that the Sponsor, its parent companies, affiliates and subsidiaries, their respective officers, directors, agents, and employees are not responsible for and shall not be liable for: (1) any incorrect or inaccurate information associated with or utilized in the Contest, whether caused by website users, tampering, hacking, or any of the equipment or programming associated with or utilized in the Contest; (2) any error, omission, interruption, deletion, defect, delay in operation or unauthorized access to the website or in any material associated with the Contest; (3) any injury, damage, or loss to participants' or any other person's computer related to or resulting from participating in this Contest or downloading materials from, or otherwise using, the website; (4) telephone, electronic, hardware or software program, network, internet or computer malfunctions, failures or difficulties; (5) any design, typographical or other errors in any materials associated with the Contest; (6) garbled, incomplete, misdirected, late, lost, undelivered, or unprocessed entries; (7) any condition caused by events beyond the control of the Sponsor which may cause the Contest to be disrupted or corrupted; or (8) any loss, injury or damage of any kind caused by participation in this Contest, or by the acceptance and/or use of any prize. Sponsor reserves the right in its sole discretion to modify, cancel, terminate, or suspend all or any portion of this Contest should fraud, virus, bugs, unauthorized human intervention, systems malfunctions, failures or difficulties, or other causes beyond the control of the Sponsor and its agencies corrupt or affect the administration, security, fairness or proper play or conduct of the Contest.

By entering this Contest you give your consent for Sponsor to deliver your entry material and/or personal information to Cone, LLC and/or other Contest administrators as required for the purpose of administering the Contest. Only Sponsor, Cone, LLC. and such other Contest administrators will have access to the personal information. Information will be used in accordance with Sponsor's online privacy policy. For information regarding Sponsor's online privacy policy go to www.purina.com and click on "Privacy Policy".

Submissions that do not comply with these Official Contest Rules or that otherwise contain prohibited or inappropriate content as determined by the Sponsor, in its sole discretion, will be disqualified and will not be placed on the Sponsor's website or considered for a prize. Sponsor makes the final determination as to which submissions are eligible to take part in this Contest and be considered for a prize.

WHO WON: To find out who won this Contest, visit www.tidycats.com on or about October 26, 2009.

Trademarks are owned by Société des Produits Nestlé S.A., Vevey Switzerland